Super producer Pharell Williams brings national attention to Virginia’s entertainment scene by launching his first annual multi-day music festival, Something in the Water, in his hometown of Virginia Beach on April 26-28.

The state of Virginia has always birthed some of the most prolific music icons to date (including Pharell & the Neptunes, Missy Elliot, Timbaland, Chris Brown, Skillz, Clipse, and D’Angelo), but the state’s contributions to hip hop and r&b are rarely witnessed collectively on a national scale.

Williams’ Something in the Water festival will not only showcase Virginia talent (and other related artists) in a way it hasn’t before but will also bring residents together for a common positive purpose: the celebration of Virginia culture and its influences.

The festival, which is named after its surrounding water location and the talent emerged from it, will feature over 30 performing artists over the time span of a weekend.

Additional events are also available for ticketholders such as the viewing of director Ava Duvernay’s latest independent film Array, a pop-up church service, trap karaoke and more!